Services for legal services providers

Defining the Competitive Advantage and Purpose of the legal service provider

Utilizing the tried and trusted ‘The 7 Steps Programme’ to provide bespoke, coherent, consistent and ‘ground-up’ Business Development & Marketing solutions. 

The 7 Steps of Business Development & Markting Programme:

1.    Macroeconomics

2.    Evaluation of the (legal) market opportunity

3.    Matching your Firm’s strengths to market needs

4.    Defining your Firm’s key competitive advantage

5.    Identifying & targeting key clients and prospective clients (including the 12 Reasons clients buy legal services)

6.    Relaying the message 

7.    Getting the business 

Click here to view the article on “The 7 Steps Programme”. 

Business Development (BD)

Strategic BD Review, Planning, Implementation and Measurement

-       Existing and Potential Client Review and relationship expansion 

-       Managing Partner Plans

-       Legal Provider Plans

-       Practice Group Plans

-       Individual Lawyer Plans

-       BD Department Plans

-       Direct Sales Assistance, including potential Client Introductions

-       Sales Training

-       Executive Coaching

Marketing

Strategic Marketing Review, Planning, Implementation and Measurement

-       Marketing materials creation, production and dissemination

-       Training on key points of Marketing

Communications & Events

Encapsulating Communications & Events within a defined and coherent programme

         Implementing and Measuring Directory & Ranking Submission

         Identifying, and winning key Industry Awards

         New Media – including Webinars: training, creating, inviting, hosting and follow-up